Founded in 2018 by Alice and Tom Johnson, No Morals Tattoos began as a vision to create a studio unlike anything else in Hertfordshire. With a focus on custom tattooing, a relaxed environment, and a client-first approach, Alice and Tom built the studio themselves with the support of friends and family and working on a shoestring budget. Every detail was considered, from sourcing the best furniture and equipment to shaping a luxuriously industrial space that felt both welcoming and inspiring. From the outset, their goal was clear: to establish a strong foundation, grow the team over time, and create a studio capable of developing into more specialised styles of tattooing.

In 2023, No Morals Tattoos moved into a larger, purpose-designed studio, a space created with intention to make every client feel welcome, regardless of where they are in their tattoo journey. The new studio embodied a modern approach to tattooing: open, thoughtful, and built to support creativity. This period also saw the arrival of artists Jazmyn Proud and Laura Mercy, expanding the studio’s stylistic range even further. The rebrand to NMT represented a natural evolution of the business, positioning the studio as a collective of artists working together to provide the very best in custom tattooing.